I’m Michelle — a product designer
transforming challenges into accessible digital solutions
About
My passion lies in the intersection of art and technology, creating visually captivating interfaces and elevating overall user digital experiences.
With 5 years of experience, I'm designing at CIBC Digital, where I combine strategy and creative direction to make banking feel approachable and even enjoyable.
Projects
Experience
Product Designer
CIBC
Oct 2021 — Present
Led the 0→1 of CIBC’s Digital Client Onboarding experience, progressing from wireframes and proof of concept to interactive Figma prototypes and two user validation rounds in two weeks.
Owned the end-to-end UX strategy for the Costco Business Mastercard, using research-backed, hypothesis-driven design to increase credit card applications by 12% and reduce validation errors by 10%.
Defined and led team-level design roadmaps as UX lead for CIBC’s in-house GenAI tool ”CAI”, integrating generative AI into design workflows to operationalize UX laws, scale consistency, and improve design-to-development efficiency.
Presented design rationale, validation findings, and impact projections to secure buy-in for design strategies and product launches.
UX Designer
Snap Pea Design
Apr 2021 — Jul 2021
Directed the redesign of Snap Pea Design’s design system, enhancing clarity and accessibility while aligning 5+ product teams around unified standards and improving brand impact metrics.
Visual Interaction Designer
Snap Pea Design
Apr 2020 — Dec 2020
Created accessible visual guides and motion graphics for TremorTek wearables, improving task completion rates by 30% for 150k+ users with motor impairments.
30+
Projects shipped.
10+
Teams collaborated.
7M+
Users impacted.
Education
Bachelor of Arts in Interaction Design
University of Waterloo, Global Business and Digital Arts
Obtained a solid foundation in Quantitative Design Methods, Human Factors in Design, Project Management, UX Design & Research, Ethics in Design.
Design Lead
CIBC Community Involvement
Mar 2026 - Present
Led design for Shoebox Project, creating posters and email templates to drive fundraising that exceeded $1K+ goal within 12 hours.
Design Lead
CIBC Equity and Inclusion
Nov 2024 - Present
Launched CIBC’s first hybrid DEI mental health event, increasing engagement across 10 business pillars with 200+ participants.