I’m Michelle — a product designer
transforming challenges into accessible digital solutions
About
My passion lies in the intersection of art and technology, creating visually captivating interfaces and elevating overall user digital experiences.
With 5 years of experience, I'm designing at CIBC Digital, where I combine strategy and creative direction to make banking feel approachable and even enjoyable.
Projects
Experience
Product Designer
CIBC
Oct 2021 — Present
Spearheaded DCO redesign from POC/wireframes to interactive Figma prototype, 2x user testing in 2 weeks, accelerating delivery by 30% and securing stakeholder buy-in.
Owned Costco Business Mastercard UX strategy via research and hypothesis-driven design, boosting applications 12% and cutting validation errors 10%.
Led team-level roadmaps and initiatives as subject-matter expert for CIBC's GenAI tool 'CAI', integrating AI into our workflow to operationalize UX laws and standardize design patterns across delivery team, driving evidence-based decisions.
UX Designer
Snap Pea Design
Apr 2021 — Jul 2021
Redesigned design system for clarity and accessibility across 5+ product teams per brand impact metrics.
Visual Interaction Designer
Snap Pea Design
Apr 2020 — Dec 2020
Designed an assistive motion-based digital user handbook for TremorTek, improving usability for users with movement disorders through accessibility-driven visuals.
30+
Projects shipped.
10+
Teams collaborated.
7M+
Users impacted.
Education
Bachelor of Arts in Interaction Design
University of Waterloo, Global Business and Digital Arts
Obtained a solid foundation in Quantitative Design Methods, Human Factors in Design, Project Management, UX Design & Research, Ethics in Design.
Design Lead
CIBC Equity and Inclusion
Nov 2024 - Present
Launched CIBC’s first hybrid DEI mental health event, increasing engagement across 10 business pillars with 200+ participants.