Designing products that make life easier, one pixel at a time
Experience
Product Designer
Canadian Imperial Bank of Commerce (2021 - Present)
At CIBC, I lead user-focused design across multiple platforms, creating onboarding flows and seamless prototypes that boost adoption and cut churn. My biggest accomplishment is driving UX strategy for the Costco Business Mastercard, raising applications by 15% and reducing errors by 20%.
Product Designer
Canadian Imperial Bank of Commerce (2021 - Present)
At CIBC, I lead user-focused design across multiple platforms, creating onboarding flows and seamless prototypes that boost adoption and cut churn. My biggest accomplishment is driving UX strategy for the Costco Business Mastercard, raising applications by 15% and reducing errors by 20%.
Product Designer
Canadian Imperial Bank of Commerce (2021 - Present)
At CIBC, I lead user-focused design across multiple platforms, creating onboarding flows and seamless prototypes that boost adoption and cut churn. My biggest accomplishment is driving UX strategy for the Costco Business Mastercard, raising applications by 15% and reducing errors by 20%.
Creative
Apple (2021 - Present)
At Apple, I lead Today at Apple sessions that deepen brand connections and transform customer experiences. Out team's efforts contributed to Canada's #1 store ranking for Q1 & Q2 of 2025. Through public speaking and real-time problem solving, I continuously strive to deliver sessions that inspire and help change lives.
Creative
Apple (2021 - Present)
At Apple, I lead Today at Apple sessions that deepen brand connections and transform customer experiences. Out team's efforts contributed to Canada's #1 store ranking for Q1 & Q2 of 2025. Through public speaking and real-time problem solving, I continuously strive to deliver sessions that inspire and help change lives.
Creative
Apple (2021 - Present)
At Apple, I lead Today at Apple sessions that deepen brand connections and transform customer experiences. Out team's efforts contributed to Canada's #1 store ranking for Q1 & Q2 of 2025. Through public speaking and real-time problem solving, I continuously strive to deliver sessions that inspire and help change lives.
UX Designer
Snap Pea Design (2020 - 2021)
At DesignSphere Solutions, I focused on branding, print design, and visual identity creation. My work contributed to building cohesive, memorable brand experiences for clients across various industries.
UX Designer
Snap Pea Design (2020 - 2021)
At DesignSphere Solutions, I focused on branding, print design, and visual identity creation. My work contributed to building cohesive, memorable brand experiences for clients across various industries.
UX Designer
Snap Pea Design (2020 - 2021)
At DesignSphere Solutions, I focused on branding, print design, and visual identity creation. My work contributed to building cohesive, memorable brand experiences for clients across various industries.
My Approach to Design
Intuitive Interaction Design
I design interactions that just click. Where every tap or swipe feels natural and enjoyable
Intuitive Interaction Design
I design interactions that just click. Where every tap or swipe feels natural and enjoyable
Intuitive Interaction Design
I design interactions that just click. Where every tap or swipe feels natural and enjoyable
Visual Craft & Detail
From typography to spacing, I focus on details that make the experience feel polished and memorable
Visual Craft & Detail
From typography to spacing, I focus on details that make the experience feel polished and memorable
Visual Craft & Detail
From typography to spacing, I focus on details that make the experience feel polished and memorable
Systems Thinking
I build design systems that keep everything consistent while staying flexible enough to grow and change
Systems Thinking
I build design systems that keep everything consistent while staying flexible enough to grow and change
Systems Thinking
I build design systems that keep everything consistent while staying flexible enough to grow and change
Storytelling & Collaboration
Design is a team effort! I bring ideas to life by telling clear stories and collaborating closely with everyone
Storytelling & Collaboration
Design is a team effort! I bring ideas to life by telling clear stories and collaborating closely with everyone
Storytelling & Collaboration
Design is a team effort! I bring ideas to life by telling clear stories and collaborating closely with everyone
Tools I Design With
Figma
Figma
Figma
Framer
Framer
Framer
Sketch
Sketch
Sketch
Blender
Blender
Blender
Photoshop / Illustrator
Photoshop / Illustrator
Photoshop / Illustrator
SwiftUI
SwiftUI
SwiftUI
Hi, I'm Michelle ᵕ̈
Growing up in Seoul to Seattle and now Toronto, I've developed a deep curiosity for how design can truly connect with people's everyday lives.
With 5 years of experience, I'm now designing at CIBC Digital, where I combine strategy and creative direction to make banking feel approachable and even enjoyable! When I'm not designing, I'm teaching at Today at Apple, enjoying matcha or hitting the pavement for a 10km run!
